Why are my YouTube Shorts Not Getting Views, and How to Fix It?

Are you wondering why your YouTube Shorts videos aren’t getting any views? YouTube Shorts are a great way to quickly and easily share your content with the world, yet some people don’t see the results they want.

YouTube Shorts, the short-form video feature introduced by YouTube in 2020, has quickly gained popularity among creators and viewers alike. With its vertical format and a maximum length of 60 seconds, Shorts is an easy and accessible way for creators to showcase their creativity and reach a broader audience on the platform.

There are several reasons why your YouTube Shorts might not get the views you hoped for, but don’t worry! Here, we’ll discuss why your YouTube Shorts might not get the pictures you want and how you can improve your view count. With the right strategies, you can get more eyes on your videos and start seeing the results you’re looking for.

This post is aimed at creators looking to boost their Shorts’ performance on the platform, especially those new to the Shorts feature or struggling to gain traction. Whether you’re a seasoned creator or just starting, you’ll find actionable tips and insights that can help you optimize your Shorts and reach a wider audience.

How YouTube Shorts algorithm works?


YouTube Shorts offers an accessible and engaging way for creators to showcase their creativity and reach a broader audience on the platform. According to EarthWeb, YouTube Shorts receive 50 billion views daily. However, with millions of videos uploaded daily, it’s essential to understand how the Shorts algorithm works and what factors affect the visibility of your content.

YouTube Shorts is designed to showcase the most engaging and relevant Shorts to viewers based on their interests and viewing behavior. The algorithm considers a range of factors, including video quality, title, description, hashtags, engagement metrics, and more, to determine the visibility of your Shorts.

Engagement metrics are one of the most important factors affecting your Shorts’ visibility. The algorithm quickly prioritizes videos that receive many likes, comments, shares, and views. This means your YouTube Shorts are more likely to be recommended to viewers if they have a high engagement rate and generate buzz on the platform.

Another imperative factor affecting your Shorts’ visibility is using relevant keywords and hashtags in your title and description. Using specific keywords and hashtags, you can help the algorithm identify your content and recommend it to viewers interested in similar topics.

YouTube Shorts Not Getting Views

There are also several common reasons why your Shorts may not get the views you want, including poor video quality, inappropriate content, inadequate promotion, and more. It’s important to understand these factors and take steps to address them if you want to improve the visibility of your content on the platform.

As a copywriter specializing in creating engaging content, I know how challenging it can be to get your YouTube Shorts to reach a wider audience. It can be frustrating to put time and effort into creating a video only to have it fall flat regarding views. But don’t worry; there are ways to improve your video content and increase your chances of getting more views. 

How To Fix It?

The best approach is to give your Shorts enough time to find their audience. It’s unlikely that your Shorts will immediately go viral and reach a large audience, especially if you’re a new or relatively unknown creator on the platform. Sometimes it can take weeks or even months for a Short to gain traction and reach the right people interested in your content. 

Therefore, don’t be discouraged if your Shorts don’t take off after the first week. Keep creating and publishing new Shorts regularly, and be patient.

It’s worth noting that only a few YouTube channels go directly into the YouTube Shorts section. These are primarily channels with a proven track record of people engaging well with their Shorts and other short-form content. Therefore, if you’re a new or lesser-known creator, it may take longer for your Shorts to gain visibility and reach a wider audience.

You can take several steps to improve their visibility and engagement on the platform. Here are some tips to help you fix the problem:

01. Improve Video Content:

YouTube Shorts are short-form videos designed to capture people’s attention quickly. Therefore, it’s essential to create entertaining, informative, and visually appealing content. Some tips for creating engaging YouTube Shorts include telling a story, using humor, adding text overlays, and incorporating music.

Another critical factor in getting more views is video quality and length. When creating YouTube Shorts, make sure the video quality is excellent and the size is short. Short videos tend to perform better, so keep your videos under a minute if possible. Additionally, ensure that your video is well-lit, has good sound quality, and is visually appealing.

Using trending hashtags and topics is another way to increase views on your YouTube Shorts. Using popular hashtags and cases makes you more likely to reach a wider audience. For example, if you’re creating a video about a popular trend, use relevant hashtags to increase your chances of being discovered by users searching for that topic.

02. Optimize Your Shorts for Discovery.

When optimizing your Shorts for discovery, the title, description, and tags. Ensure that your title is attention-grabbing and accurately reflects the content of your Short. Your report should provide additional context and information about your Short and include relevant keywords.

Speaking of keywords, using them effectively is crucial for improving the discoverability of your Shorts. Research relevant keywords and include them in your title, description, and tags. Don’t stuff your content with too many keywords, though, as this can harm your content’s quality.

Additionally, optimizing your Shorts thumbnail can also have a significant impact on the number of views you receive. Choose a high-quality, eye-catching thumbnail that accurately reflects the content of your Short. Avoid using clickbait or misleading thumbnails, damaging your credibility and resulting in fewer views in the long run.

03. Promote Your YouTube Shorts

Shorts provide an effective medium to promote your channel, from humorous skits to informative tutorials.

01. Utilize Your Existing Following: If you have an existing channel, you can leverage your current subscribers to help promote your Shorts. You can create a teaser video and post it on your channel or other social media platforms. Ensure to include a link to your Short in the description so people can easily find it.

02. Create Engaging Content: Content is the key to success with YouTube Shorts. Creating interesting, engaging, and relevant videos to your audience is essential. Try to create unique videos that stand out from the crowd.

03. Analyze Your Performance: Once you have created your Shorts, it is essential to analyze their performance. Look at the viewers’ comments and the number of views your shorts get. This will help you identify what is working and what is not.

04. Optimize Your Shorts: Optimize your Shorts to improve their visibility. This can include adding relevant tags, optimizing your video descriptions, and creating a catchy thumbnail.

05. Collaborate With Other Creators: Collaborating with creators is a great way to promote your YouTube Shorts. You can collaborate with other YouTubers to create content that appeals to your audiences. This can help you reach a wider audience and increase your views.

04. Analyze Performance and Make Improvements.

Regarding YouTube Shorts, analyzing performance is important to creating successful content. Analyzing YouTube Shorts’ performance involves evaluating various metrics, including view count, watch time, average view duration, likes, dislikes, comments, and shares. By looking at how these metrics interact with each other, creators can develop a better understanding of the content’s performance and the effectiveness of their strategies.

To get an accurate picture of performance, creators need to compare the performance of different videos over time. This helps them identify trends over time and which strategies work best. For example, if a creator notices that their Shorts with longer titles perform better than shorter titles, they can adjust their strategy accordingly.

Analyzing performance also involves looking at the demographics of the viewers. This can help creators understand which age groups or genders engage with their content and tailor their messages to those groups.

Additionally, creators should look at each video’s total number of views and engagement metrics. This can give creators a better understanding of how their content is performing and help them identify ways to improve it.

05. Utilize Hashtags Effectively

Using hashtags is another great way to increase the visibility and discoverability of your content on YouTube. Here’s how to utilize hashtags effectively:

01. Research Relevant Hashtags: Research relevant hashtags related to your video’s topic and niche. Look at what other creators in your niche are using and what hashtags are popular with your target audience.

02. Use Specific Hashtags: Use specific hashtags that accurately describe your video’s content. For example, instead of using a general hashtag like #food, use a more specific hashtag like #vegetarianrecipes or #glutenfreebaking. This will help your content be more easily found by people who are specifically interested in that topic.

03. Don’t Overdo It: Don’t use too many hashtags or irrelevant hashtags in your video description or title. Stick to 2-3 relevant hashtags per video to avoid appearing spammy or desperate for views.

04. Place Hashtags Strategically: Place hashtags strategically in your video description or title. Consider placing them at the beginning of your video description so they are more easily visible to viewers.

Remember, hashtags are just part of a comprehensive strategy to increase YouTube visibility and discoverability. Keep creating engaging content, promoting your videos on social media and other online communities, and analyzing your performance data to make informed decisions about how to improve your content strategy.

06. Publish Youtube Shorts Frequently.

Publishing frequently is a crucial factor in building a successful YouTube channel. Regularly posting content helps you establish consistency with your audience. When viewers know you post new videos consistently, they’re more likely to return to your channel to watch your latest content.

YouTube’s algorithm favors channels that regularly publish new content. The more frequently you post new videos, the more opportunities you have to get your content in front of new viewers.

When you publish frequently, you give your audience more opportunities to engage with your content. This can help increase likes, comments, and shares, increasing your channel’s visibility.

Consistently publishing content can help you establish a strong brand identity on YouTube. Viewers will likely become loyal subscribers when they know what to expect from your channel.

Additionally, prioritize quality over quantity when publishing new videos. Ensure each video is well-produced, informative, and engaging for your audience. And don’t sacrifice quality to meet a publishing deadline.


In conclusion, getting views on your YouTube Shorts can be challenging, but it’s not impossible. Following the strategies we discussed in this blog post, such as optimizing your video titles and descriptions, using trending hashtags, and engaging with your audience, you can increase the chances of your Shorts getting more views.

Remember to track your progress and make adjustments as necessary, as it takes time and effort to see results. Don’t be discouraged if you don’t see immediate success – persistence and experimentation are crucial to success on YouTube. Keep creating quality content and exploring different approaches; you’ll eventually find what works best for you. Best of luck to all aspiring YouTubers out there!

Frequently Asked Questions (FAQs):

Why are my YouTube Shorts not getting views?

There could be several reasons, including not using relevant hashtags, having a dull or unengaging video, not promoting your Shorts on other social media platforms, and not optimizing your video titles and descriptions for search.

How can I fix my YouTube Shorts not getting views?

You can fix this issue by optimizing your video titles and descriptions for search, using relevant and trending hashtags, engaging with your audience and other creators, promoting your Shorts on other social media platforms, and experimenting with different approaches to see what works best for your channel.

How long does it take for YouTube Shorts to start getting views?

YouTube Shorts can take some time to get views, especially if you’re starting. However, by implementing the strategies mentioned in this blog post and consistently creating quality content, you can increase your chances of gaining traction and getting more views.

Can I still get views on YouTube Shorts if I have a small following?

Having a small following doesn’t necessarily mean your Shorts won’t get views. Using relevant hashtags and engaging with your audience can increase your visibility and potentially reach a wider audience.

Are there any specific metrics I should track to measure YouTube Shorts' success?

Some metrics you can track include the number of views, likes, comments, shares, and watch time. By tracking these metrics, you can determine what’s working and what’s not and adjust accordingly.

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