Are you looking to maximize lead generation in 2023 using LinkedIn carousel ads? If so, you’ve come to the right place! LinkedIn carousel ads are an excellent way to get your company’s products and services in front of potential customers.
LinkedIn launched its carousel ads feature in 2020, making it the newest addition to the platform’s advertisingoptions. With carousel ads, businesses can showcase their products or services through a series of swipeable cards, each with its unique image, headline, and description.
LinkedIn carousel ads allow you to showcase three to five images or videos, each with its own link. You can use carousel ads to tell a story, highlight different products or services, or even promote an event. It can be an effective way to drive traffic to a website or generate leads.
This also allows for a more immersive and interactive ad experience that captures LinkedIn users’ attention and drives engagement. Launching carousel ads is just one example of how LinkedIn constantly evolves and improves its advertising capabilities. This provides businesses with new and innovative ways to reach their target audience.
In this blog post, we’ll discuss five proven tips to maximize lead generation in 2023 using LinkedIn carousel ads. We’ll cover topics such as creating engaging visuals, targeting the right audience, optimizing ad content, and more. By the end of this post, you’ll be ready to get started with your own LinkedIn carousel ads. You’ll also be prepared to start generating more leads in 2023.
What Are LinkedIn Carousel Ads?
LinkedIn carousel ads are a great way to engage and connect with your target audience. They are a dynamic and interactive advertising format that allows you to tell stories engagingly and visually.
Carousel Ads include up to 10 images or videos and associated links or calls to action. They are designed to encourage people to engage with your content by swiping through the pictures or videos and clicking through to your website or landing page.
LinkedIn carousel ads can be a powerful way for businesses to showcase their products or services and drive conversions. They allow businesses to present various options to users in a visually appealing and interactive format. This can be particularly effective for e-commerce and B2B companies. To create a LinkedIn carousel ad, businesses can use LinkedIn’s ad creation tool or work with a LinkedIn Marketing Partner.
LinkedIn carousel ads contain multiple image cards with titles and introductory text. You can create carousel ads for two campaign goals: brand awareness, brand consideration, and conversions. Depending on the campaign’s purpose.
You can create carousel ads for two campaign goals: brand awareness, brand consideration and conversions. Depending on the purpose of the campaign.
Why Use LinkedIn Carousel Ads?
LinkedIn Carousel Ads are a great way to reach your target audience and maximize your message’s impact on the platform. With Carousel ads, you can create an immersive experience, showcasing multiple images, videos, or even other types of content in one ad that a wide range of users can see.
One of the main benefits of LinkedIn Carousel Ads is that it allows you to create an effective, multi-faceted ad in a single space, which can be adjusted and changed to fit your target audience. Carousel Ads are especially beneficial for businesses wanting to reach multiple audiences with different messages. With Carousel Ads, you can create multiple cards, each of which can be tailored to a particular target audience. This allows you to reach more people with the same ad.
Additionally, Carousel Ads are a great way to break down complex topics into digestible pieces of content. By breaking down your message into separate cards, you can deliver your message in a more organized and visually appealing way. This helps to keep users engaged and encourages them to click through your ad to learn more about your product or service.
How To Create LinkedIn Carousel Ads?
With the right strategy, you can create carousel ads that drive website traffic and generate leads. Here’s a step-by-step guide on how to create LinkedIn Carousel Ads:
Sign in and go to Campaign Manager.
You need to log in to your LinkedIn profile using your username and password and then navigate to the Campaign Manager section of the platform.
The Campaign Manager is where you can create and manage your LinkedIn ads, and it’s the starting point for creating a LinkedIn carousel ad. You can find the Campaign Manager by clicking on the “Work” icon at the top of your LinkedIn homepage and then selecting “Advertise” and “Campaign Manager” from the dropdown menu.
Create Campaign:
After signing in to your LinkedIn account and navigating to the Campaign Manager, the next step to create a LinkedIn carousel ad is to click “Create Campaign” and choose “Sponsored Content.”
“Sponsored Content” refers to LinkedIn posts promoted to a targeted audience as an advertisement. This type of content can appear in users’ LinkedIn feeds alongside organic posts. It can include a variety of formats, such as single-image ads, video ads, and carousel ads.
By choosing “Sponsored Content,” you can create an ad that blends seamlessly with users’ feeds, making it more likely to be noticed and engaged. Once you’ve selected “Sponsored Content,” you’ll be prompted to choose the specific format you want to use, such as a carousel ad, and then begin setting up your ad campaign.
Select your ad format.
After choosing “Sponsored Content” as your ad type, the next step to creating a LinkedIn carousel ad is to select “Carousel Ad” as your ad format.
Carousel ads on LinkedIn allow you to showcase up to 10 images or videos in a single ad unit. Users can swipe through the carousel to view each photo or video, and each card can have its headline, description, and click-through URL.
By choosing the carousel ad format, you can provide users with a more interactive and engaging ad experience, allowing them to explore your products or services in greater detail. It’s also a great way to stand out from other ads and capture users’ attention.
Input campaign information:
After selecting “Carousel Ad” as your ad format, the next step to create a LinkedIn carousel ad is to input your campaign information, including your objective and targeting criteria.
Your campaign objective refers to the specific goal you want to achieve with your ad campaign. LinkedIn offers a variety of purposes to choose from, including brand awareness, website visits, lead generation, and more. Select the purpose that aligns with your overall marketing goals.
Targeting criteria refers to the specific audience you want to target with your ad campaign. LinkedIn offers various targeting options based on job title, company size, industry, etc. You can also upload your own list of target accounts or use LinkedIn’s audience expansion feature to find users with similar characteristics to your existing customers.
When inputting your campaign information, choose your objective and targeting criteria carefully to ensure that your ad is shown to the most relevant audience and optimized for the specific goal you want to achieve.
High-quality images and craft:
Once you’ve input your campaign information and targeting criteria, the next step to creating a LinkedIn carousel ad is choosing high-quality images and crafting compelling copy for each image.
When choosing images for your carousel ad, selecting high-quality visuals relevant to your message and brand is important. You can use pictures or videos that showcase your products or services, highlight customer success stories, or promote a special offer or event. Be sure to adhere to LinkedIn’s ad guidelines for image size, resolution, and content.
In addition to selecting high-quality images, crafting compelling copy for each card on your carousel is also important. Each card can have its headline, description, and click-through URL, so you can use this space to provide users with more information about your offering and encourage them to act. Be sure to write clear, concise, and relevant copy for the image or video on each card.
By choosing high-quality images and crafting compelling copy for each card on your carousel, you can create a visually appealing and engaging ad that resonates with your target audience and drives the desired action.
Preview your ads:
Previewing your ad allows you to see how it will appear to users on desktop and mobile devices and ensure that it looks and functions as intended. You can also use the preview to check that your headline and description text is displayed correctly and that your call-to-action button is functioning properly.
If you notice any issues or areas for improvement during the preview process, you can make the necessary adjustments before launching your ad campaign. This may include tweaking your targeting criteria, updating your copy, or choosing different images or videos for your carousel.
By previewing your ad and making any necessary adjustments, you can ensure that your LinkedIn carousel ad is optimized for success and delivers the desired results for your business.
Set your bid and budget, and submit your ad.
The final step to create a LinkedIn carousel ad is to set your bid and budget, then submit your ad for approval.
Setting your bid refers to the amount you’re willing to pay for each click, impression, or other desired action on your ad. LinkedIn offers a variety of bidding options, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-send (CPS). Choose the bidding option that aligns with your campaign objective and budget.
Setting your budget refers to the total amount you’re willing to spend on your ad campaign. LinkedIn allows you to set a daily or total budget for your campaign, as well as a bid cap to ensure that you don’t exceed your target cost per click or impression.
Once you’ve set your bid and budget, you can submit your ad for approval. LinkedIn will review your ad to ensure that it meets their ad guidelines and policies, and that it provides a positive user experience. Once your ad is approved, it will begin running on the LinkedIn platform and you can monitor its performance using LinkedIn’s Campaign Manager.
By following these steps to create a LinkedIn carousel ad and submitting it for approval, you can create a visually compelling and engaging ad that reaches your target audience and drives the desired action for your business.
The Best Structure For Creating Carousel Ads.
There are many different methods of creating ads. The best structure for you will depend on your goals, target audience, and resources. Here are a few general tips for creating effective ads:
- Define your goals: What do you want to achieve with your ad? Do you want to increase brand awareness, generate leads, or drive sales?
- Know your audience: Who are you trying to reach with your ad? What are their interests and needs?
- Choose the right platform: Different platforms are better suited to different styles of ads. For example, Facebook is great for targeted ads, while Instagram is better for visual ads.
- Test and optimize: It’s helpful to test different versions of your ad and see which one performs best. You can then use this information to optimize your ads for better results.
- Use compelling copy and visuals: The text and images in your ad should be clear and draw the viewer in. Use strong headlines and clear, concise messaging.
- Include a call to action: Your ad should encourage the viewer to take a specific action, such as visiting your website or purchasing. Make it clear what you want them to do.
The most important thing is to have a clear goal and create an ad that resonates with your target audience.
Carousel Ads Offer Three Things Other LinkedIn Ad Formats Don’t.
This insight helps you refine your ads until you find the most effective way to tell your brand’s story.
- Tell better stories: Each card lets you tell a story and makes your ad more personal for your audience. The ad type shows your brand’s personality and helps you connect with your audience.
- Promote more Content within an ad unit: Unlike other ad formats that limit you to one ad, carousel ads promote a maximum of 10 images/cards. With 10 images, additional CTAs, and the ability for each card to redirect to a customized post-click page, your audience gets a complete picture of what the offer is all about.
- Higher CTRs: Of the more than 300 advertisers who tested carousel ads on Sponsored Content, 75% said they would use the ads in their next content campaign because they saw an increase in engagement and clicks compared to other standard Sponsored Content campaigns. This is because carousels have more Content, giving advertisers multiple options to entice users to click and evaluate the bid on the page after clicking. Whether a financial or a SaaS company, you can use the ad format to promote your offers to your target audience.
5 proven tips to maximize the success of your LinkedIn Carousel Ads
If you want to maximize the success of your LinkedIn carousel ads, here are 5 proven tips that you can implement:
01. Leverage the Power of Visuals:
Visuals are a critical component of any successful LinkedIn carousel ad. Humans are naturally drawn to visuals, and they can help capture the attention of your target audience and convey your message in a memorable and impactful way.
To leverage the power of visuals in your carousel ads, you must use high-quality images or videos relevant to your brand and message. Ensure your visuals are appealing and professional-looking, and showcase your products or services in the best light possible.
It’s also crucial to consider the format of your visuals. LinkedIn carousel ads allow up to 10 cards, giving you plenty of opportunities to showcase different aspects of your offering. Consider using a mix of images, videos, and other visual elements to create a dynamic and engaging ad experience.
02. Utilize Targeted Audiences:
One of the most significant advantages of LinkedIn carousel ads is targeting specific audiences. LinkedIn offers various targeting options, including job title, company size, industry, location, etc. Using these options to create a specific audience that aligns with your campaign goals is essential.
To effectively target audiences, you must identify your ideal customer. Consider job title, company size, industry, and location. Use this information to create a targeted audience that aligns with your perfect customer profile.
It’s also imperative to test and refine your targeted audience over time. Use LinkedIn’s Campaign Manager to monitor key metrics, such as click-through rates and conversions, and adjust your audience based on the results. Continuously refining your targeted audience can help you optimize your ad performance and drive better results for your business.
By utilizing targeted audiences in your LinkedIn carousel ads, you can ensure that your ad is seen by the right people at the right time, increasing the likelihood of conversion and driving better results for your business.
03. Use Compelling Copy:
While visuals are essential in LinkedIn carousel ads, the copy is equally important in capturing the attention of your target audience and conveying your message effectively. A compelling copy can help communicate your value proposition, highlight the benefits of your product or service, and inspire action from your audience.
Use compelling copy in your LinkedIn carousel ads, and keep it concise and impactful. Each card on your carousel should feature a clear, brief document that aligns with your campaign goals and target audience. Use persuasive language and highlight the unique features and benefits of your offering to capture your audience’s attention and encourage them to take action.
It’s also essential to tailor your copy to your target audience. Consider your audience’s pain points and challenges, and use this information to craft copy that speaks directly to their needs and desires. Use data and statistics to provide social proof and increase your messaging credibility.
04. Offer Incentives:
Offering incentives is a powerful way to encourage your target audience to act on your LinkedIn carousel ads. Incentives can come in many forms, such as discounts, free trials, exclusive content, or other valuable benefits for your target audience.
By offering incentives, you can increase the perceived value of your product or service and motivate your audience to act. Incentives can also help differentiate your ad from competitors and create a sense of urgency that drives conversions.
To offer incentives in your LinkedIn carousel ads, consider your target audience’s needs and desires. What type of incentive would appeal to them? How can you position your incentive to create a sense of exclusivity and urgency?
It’s also important to be clear and transparent about your incentives in your ad copy. Highlight the benefits of your offer and provide clear instructions on how to redeem it. Ensure your motivation is relevant to your campaign goals and aligns with your brand values.
05. Track and Optimize:
Tracking and optimizing your LinkedIn carousel ads is crucial to maximizing their success and driving better results for your business. By monitoring key metrics and adjusting your strategy based on the results, you can continuously improve your ads’ performance and achieve your campaign goals.
To track and optimize your LinkedIn carousel ads, start by setting clear campaign goals and metrics for success. Use LinkedIn’s Campaign Manager to track key metrics such as impressions, click-through rates, and conversions and analyze this data to identify areas for improvement.
Once you’ve identified areas for improvement, adjust your ad strategy to optimize your performance. This could involve changing your targeting criteria, refining your ad copy and visuals, or testing different incentives or calls to action.
How to Use LinkedIn Lead Generation Forms to Collect Leads:
Set up your LinkedIn Ads account: If you don’t already have one, you can create one by going to the LinkedIn Ads website and following the prompts.
Create a LinkedIn Business Page: You will need a LinkedIn Business Page to run LinkedIn Ads. You can create a LinkedIn Business Page by going to LinkedIn’s Business Page creation page and following the prompts.
Create a LinkedIn Lead Gen Form: Once you have your LinkedIn Ads account and LinkedIn Business Page set up, you can create a LinkedIn lead generation form by following these steps:
- Click on the LinkedIn Ads dashboard and click on the “Create” button.
- Select “Lead Gen Form” from the ad format options.
- Choose your target audience, budget, and advertising campaign settings.
- Create your ad copy and select the images or videos you want to use.
- Design your Lead Gen Form by adding fields for the information you want to collect from leads, such as name, email address, and company.
- Preview your Lead Gen Form to ensure everything looks correct, and click “Create.”
Run your LinkedIn Lead Gen Form ad campaign: Once your LinkedIn Lead Gen Form is set up, you can run your ad campaign by clicking the “Start campaign” button in the LinkedIn Ads dashboard. LinkedIn will show your ad to people in your target audience, and when they click on the ad, they will see your Lead Gen Form. If they fill out the form, their information will be added to your leads list.
Collect and follow up with leads: As leads fill out your LinkedIn Lead Generation Form, their information will be added to your lead list. You can view your lead list in the LinkedIn Ads dashboard or export it to a spreadsheet for easy management. You can then follow up with these leads by sending them emails, adding them to a mailing list, or contacting them through LinkedIn.
Ad Specs For Carousel Ads:
LinkedIn Carousel Ads allow you to display multiple images or videos in a single ad, which viewers can swipe through on their mobile device or desktop. Here are the ad specs for LinkedIn Carousel Ads:
Image specs:
- Format: JPG or PNG
- Dimensions: 1200 x 627 pixels
- File size: Less than 4MB
Video specs:
- Format: MP4 or MOV
- Dimensions: Minimum 600 x 315 pixels, maximum 1920 x 1080 pixels
- File size: Up to 50MB
- Length: Up to 5 minutes
Other requirements:
- You can include up to 10 images or videos in a single Carousel Ad.
- All images and videos must be high-quality and relevant to your ad message.
- Images should be in a 1.91:1 aspect ratio, and videos should be in a 16:9 aspect ratio.
Remember that these are just the technical requirements for LinkedIn Carousel Ads. To create an effective ad, you should also consider your target audience and the message you want to convey with your ad.
The Benefits Of Using LinkedIn Carousel Ads.
LinkedIn carousel ads allow you to showcase multiple products or services in a single ad. This can effectively promote your business, especially if you have diverse offerings. Here are some benefits of using LinkedIn carousel ads:
01. Engage your audience: Carousel ads allow you to include multiple images and headlines within a single ad, which can help you capture your audience’s attention and keep them engaged.
02. Tell a story: Carousel ads allow you to create a narrative around your products or services, which can help you better connect with your audience and communicate the value of your offer.
03. Target specific audiences: LinkedIn allows you to target your carousel ads to particular demographics and interests, which can help you reach the right audience for your business.
04. Measure performance: LinkedIn provides detailed analytics for your carousel ads, which can help you understand how well your ads perform and make adjustments as needed.
LinkedIn carousel ads can be a powerful tool for promoting your business and reaching a targeted audience.
Conclusion: How To Use LinkedIn Carousel Ads
It is challenging to conclude LinkedIn carousel ads as a whole. This is because the effectiveness of these ads can vary depending on your business, target audience, and ad content. However, LinkedIn carousel ads can effectively promote your business, especially if you have a diverse range of products or services to showcase.
They allow you to engage your audience with multiple images and headlines within a single ad, tell a story about your offerings and target specific demographics and interests.
Additionally, LinkedIn provides detailed analytics for your carousel ads, which can help you measure their performance and make adjustments as needed. Ultimately, whether or not LinkedIn carousel ads are suitable for your business will depend on your specific goals and needs.
FAQs: How To Use LinkedIn Carousel Ads To Get More Leads
What Are Some Best Practices For Creating LinkedIn Carousel Ads?
Best practices for effective LinkedIn Carousel Ads:
- Use high-quality, consistent visuals
- Attention-grabbing headlines and clear calls to action
- Concise, targeted messaging
- Consider adding interactive elements (e.g., quizzes, surveys).
How Do I Set Up A LinkedIn Carousel Ad Campaign?
Setting up a LinkedIn Carousel Ad campaign is relatively straightforward. First, log into your LinkedIn Campaign Manager account and click the “Create Campaign” button. Choose the objective for your campaign and then select “Carousel Ad” as the ad format. From there, you can customize your ad with visuals, messaging, and links to drive traffic to your website or landing page. You can also select your target audience based on demographics, interests, and behaviors. Set your budget and schedule your campaign, and your LinkedIn Carousel Ad is ready to launch!
What Is The Optimal Number Of Cards To Include In A LinkedIn Carousel Ad?
The optimal number of cards to include in a LinkedIn Carousel Ad can vary depending on your specific campaign goals and the Content you’re promoting. However, using between 3-5 cards is generally recommended to keep the messaging concise and engaging for the viewer. It would be best if you also considered the loading time of the ad, as too many cards can slow down the load time and lead to decreased engagement. Keep in mind that each card should be visually compelling and provide value to the viewer.
Can I Target Specific Audiences With LinkedIn Carousel Ads?
Yes, you can target specific audiences with LinkedIn Carousel Ads. LinkedIn offers various targeting options to help you reach your desired audience, including job title, company size, industry, location, and more. This allows you to get the most relevant audience for your campaign and increases the likelihood of engagement and conversion. You can also retarget previous website visitors or people who have engaged with your content on LinkedIn, further increasing the effectiveness of your Carousel Ad campaign.
How Do I Measure The Success Of My LinkedIn Carousel Ad Campaign?
To measure the success of your LinkedIn Carousel Ad campaign, you can track various metrics within your LinkedIn Campaign Manager account. This includes impressions, clicks, click-through rates, and conversion rates. You can also track engagement with specific cards within the carousel, allowing you to determine which cards are most effective in driving engagement and conversions. It’s essential to continually monitor and analyze these metrics to optimize your campaign and improve its effectiveness.
